0 Overview
A quality-first link-building agency
We Outreach builds higher-quality links than most other services. Our best clients are SEO agencies who have tried multiple other suppliers and hate them — they find us, see we do it right, and stay with us for a long time. Revenue is recurring monthly link placements; delivery runs through a seven-person operations team with no owner involvement in the day-to-day.
1 Financials
Revenue & profit
Annual recurring revenue, monthly trend, and a three-year view. All figures in USD.
A · Annual Recurring Revenue (period average, annualised)
B · Monthly revenue & profit — trailing 12 months
C · Annual revenue & profit — last 3 financial years
2 Customer data
Customers & retention
ICP: SEO agencies building 50+ links per month.
Link churn = links lost as a share of links live at the start of each month, averaged across the 12 months. It is an operational delivery metric, not customer churn — customer retention is materially higher.
Link movement — trailing 12 months
3 Pros & cons
An honest read
Pros
- No owner involvement in day-to-day operations
- High-LTV clients, low churn
- Net profit growing fast — up from $48k to $247k over the last three years, with recent monthly revenue at 12-month highs
- Current overhead could support 30–50% more delivery
Cons
- Client concentration (key risk): one client is ~40% of revenue
- No established marketing or sales function
4 How buyers could grow it
The upside for an acquirer
An SEO agency could acquire it as a bolt-on link-building department — instant in-house capacity at quality.
Establish marketing and sales functions, building on our established positioning and clearly-defined ICP.